Consumer Duty
Our Duty To You
We believe that professional financial advice can add significant value to investments and plans. We therefore aim to provide this professional advice with a comprehensive planned ongoing review service designed to create and add real value for you.
Our Aims
Our aims are to put you at the heart of what we do and to act in your best interests.
In trying to achieve these aims we try to ensure that the products we recommend for you and the service we provide meet your needs and provide fair value for money so that you achieve good outcomes which are in your best interests.
The Main Principles
These can be summarised as:-
To act in good faith at all times: being clear and transparent with you, understanding your aims and needs, explaining how any plan put forward will help you to achieve those aims and needs, and providing an ongoing service so that your needs continue to be met.
To take all reasonable steps to avoid foreseeable harm to you: of course, when considering investments for example there is always the chance that values can fall as well as rise and you could get back less than the amount you invested. However, we try to assess the risks you are prepared and able to take within our recommendations so that you are aware of possible outcomes and together we can take appropriate action for your circumstances.
To take all reasonable steps to enable you to pursue your financial objectives: understanding what you are aiming for, explaining the options and the costs, risks and benefits attached to these options, and delivering the right options which provide fair value and which meet your needs.
How We Go About This
We consider the following in advising you:
Aims | The Outcomes |
Considering your needs and requirements. This involves an analysis of your financial circumstances, aims and needs, incorporating initial meetings and the gathering of sufficient relevant information about you and your goals. This is the base information we require to be able to provide our initial recommendations. What are your objectives, your attitude to risk, the need for risk, can you afford to take risk and possibly incur losses, your knowledge and experience. |
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Options The details of the options available to you are set out clearly. |
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Recommendations The provision of a recommendation from the options provided. Why we think the recommendation is right for you in terms of your aims, barriers, value for money and capacity for loss. |
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Our Service To You We set out what we do after implementing a plan, the service we provide and the levels of service you can expect. |
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Price and Value We explain the costs involved in any plan or advice so that you are aware of these from outset and what advice and service you will receive in return. |
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